Original packaging ideas
When it comes to packaging a product, it is easy to underestimate the importance of this step. However, the packaging plays a crucial role in the shopping experience and the perception of the product by the consumer. Between the complex shapes, the varied dimensions and the imperatives of practicality, creating an original packaging that is both functional and aesthetically pleasing can prove to be a real challenge. In this article, we will explore original packaging ideas that manage to reconcile these two essential aspects.
1. The Art of Simplicity
Sometimes the beauty is in the simplicity. Opting for clean, minimalist packaging can provide a soothing visual experience for the consumer. Use high-quality materials, like thick card stock or recycled cardboard, and play with soft, natural colors. Adding subtle touches, like embossed patterns or tactile textures, can create an interesting visual and sensory effect.
An ingenious coffee cup lid that can also hold cream and sugar.
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