Terracotta in 2018, Terracotta in 2021, Terracotta in 2024.
It's hard not to smile at this feeling of constant déjà vu.
For the past few years, I've observed "decor trends" returning like programmed seasons: beige gets a new name, minimalism is redefined, and the 70s, 90s, and 2000s resurface with almost mechanical regularity. Nothing is truly new—but everything comes back, rebranded, repackaged, and presented as a revolution.
It's not a coincidence. It's a system.
Interior design trends operate in cycles of 20 to 30 years:
An era returns as soon as its children reach adulthood and gain purchasing power. It's a collective nostalgia that becomes a marketing strategy. The same phenomenon applies to colors: beige has never left our homes, it simply changes its name (greige, latte, bone) to seem new.
This constant recycling is due to three forces that weigh on the sector.
First, industry.
It's based on a simple principle: if the decor becomes timeless, it becomes difficult to sell. So you recreate something new... even when there isn't any.
Next, the content.
Magazines, influencers, platforms: everyone depends on what's new. No new stuff = no audience. So every year we hear that Japandi is "coming back," that Wabi-sabi is "taking hold," that the '90s are "reviving." It's the same minimalism, just going by three names.
Finally, psychology.
We demand what we once knew. Those who grew up in the 90s are bringing back the 90s. Those of the 2000s will soon want the 2000s. It's a human mechanism, almost reassuring.
So, nothing really changes?
Yes, but elsewhere.
The real transformations are not aesthetic but cultural:
Greater environmental awareness, a renewed interest in European manufacturing, a need to know where objects come from, who made them, and under what conditions. Our era is no longer about accumulation, but about the search for meaning. And paradoxically, this may be the first genuine trend in a long time.
For our part, we have made a clear choice:
We don't follow this perpetual cycle. We prefer objects that transcend trends rather than those that conform to them. Large Belgian candles, vintage lighting, pieces made in small batches: none of this seeks to be "in vogue." On the contrary, these are objects made to last, not to become outdated.
The question is no longer: what is the current trend?
It is: what part of your interior deserves to be timeless?
Trends will come back, again and again.
It's up to you to decide whether you want to chase after them or create a space that truly reflects who you are.
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